Once you've got people registering for your event, the most important thing is that you can stay informed about what's happening and extract meaningful information from the data.
EventReference has a dashboard that allows you to see high level statistics about your event at a glance and also allows you to very easily create summary reports with graphs to allow you to maintain a complete overview of your event.
Our belief is that being able to report quickly and efficiently on all aspects of your event is key to understanding how to make the event work better for everyone.
During every event you will have questions and queries about attendees or from attendees. In these instances, it is important that you can find the attendee in question quickly and easily and then answer any question about that person or perform management tasks on that record.
Even our reporting system is designed so that you can access an attendee record from inside the report meaning you can create custom reports of attendees that match certain criteria and then manage them using the report.
Our powerful workflow engine allows you to create complex rules and sets of actions that can make decisions and perform actions on certain records within the system.
The workflow engine means you can automate the process of looking inside an attendee's record and change things about their record according to whatever rules you want.
For example, if you ask an attendee whether they are a Buyer or Supplier in your industry then you could change their attendee type according to the answer they give.
We even have a batch processing mode so you can perform set actions against a whole set of records at once.
Unfortunately people do get distracted when they are doing things on the internet and that applies to your registration site as well as anything else which means that they may not finish their registration.
EventReference is designed to capture any details that are entered into the form when they click to change page. This means that if someone abandons a multi-page registration form after the first page we will have their basic contact details stored as an "Incomplete Online Registration".
Using our reporting system you can easily find and email these people with a special "Smart Link" to allow them to continue their registration from where they left off resulting in less lost attendee registrations.
With a lot of events, you will already know some of the people who you would like to invite. EventReference makes it very easy to import those people into the system and send them an invitation email complete with a personalised "Smart Link".
EventReference Smart Links allow the recipient of the email to arrive at a partially completed registration form which will show whatever details the system already holds about them. Once they fill in the rest of the registration form and click to register the Smart Link will stop working so they cannot alter their details after they have registered.
Once attendees are registered for your event you will probably want to keep them up to date with what's happening.
EventReference has the ability to send marketing emails to sets of people from your attendee database. You can use our powerful reporting tools to identify people who match certain criteria and then send them personalised emails about your event.
Our content management tool also allows you to setup all of your transactional emails which are sent as a result of people doing things on the system such as registering or a Press attendee being approved.